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Lunch & Learn: Market Research for New Products and Services

  • VenturePad 1020 B Street San Rafael, CA, 94901 United States (map)

Cost effective tips and tools for proving your sales model.

This info packed workshop will help entrepreneurs launching a new venture or new products do cost effective market analysis prior to, during and after launches.

Participants will learn how to:

• ID the best target customer segments

• Define your value proposition—including most valued features and functions—and optimal pricing to maximize revenues

• Flush out your sales strategy, including where your target prospects in your category go for information and to buy

This pre-launch market intelligence can then be used to tune product and service features and pricing, prove or disprove marketing assumptions, build objective test results into the business plan, and present credible research to investors and partners.

Presented by Chris Yalonis

For more info, or to RSVP, click here.