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(pre) Lunch & Learn: Value Proposition Design

  • VenturePad 1020 B Street San Rafael, CA, 94901 United States (map)

SPECIAL TIME: 11AM (not noon). But please stay and have lunch with us afterwards!

This discussion explores a value proposition that makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. It provides value to the customer by resulting in the solution of a problem the customer is facing or providing value to the customer. Most start-ups and young companies fail to define their value proposition before they launch their products, because entrepreneurs tend to give too much credence to the ''idea'' they have and run with it, as opposed to exploring how this idea would actually perform in the market. Chris will help you answer three critical questions:
1) Who is my customer and their needs? 
2) What is the compelling value of the product or service?
3) How do I sell it at enough profit to pay myself and my expenses to make it worthwhile?

Chris Yalonis - Marketing research and strategy, Business Plans, VenturePad co-founder and veteran of 6 start-ups, Chris advises clients on marketing research, strategy, business models and plans, and proformas. He helps businesses with their market and sustainability strategy, customer ID and needs, product and service value proposition.

$10 at the door to help keep the great talks coming.  
Free for VenturePad coworking members. 

Please RSVP here to hold your spot.