This Lunch&Learn will be about how to prepare and succeed at launching a product on Kickstarter.
Kickstarter used to be a place where you could launch a good idea and succeed without a lot of effort. Those days are long gone. To succeed at Kickstarter in 2018 takes a lot of planning and marketing. We'll discuss what products work best on Kickstarter, how to prepare for a campaign, how to successfully market during the campaign, and what do do afterwards.
Joe Johnston is an entrepreneur, marketer, and software engineer with a passion for wearing many hats & helping companies launch new products. He helped companies raise over $25M in crowdfunding on Kickstarter, IndieGoGo, websites, and ICOs as well as co-founded three venture backed startups.
Joe was a speaker at Future of Money and Technology Summit and is the author of the book, Docker in Production. He lives in Fairfax with his wife and child, and rides his electric bike to VenturePad.
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